Step 1) Brand Onboarding (Day 1-10)
We send over a brand survey and ask your team for any brand guidelines, marketing personas, and any other brand or strategic marketing information you are willing to share. Afterwards we meet to discuss your brand and make sure we are on the right track.
Step 2) Technical Onboarding (Day 1-21)
Our technical team will be sending you a series of emails that help us set up, or integrate, our systems with yours. This is primarily centered around SEO, analytics, social media scheduling and website access.
Step 3) Content Plan Presentation (Day 30)
With the information we gained from Brand Onboarding and other strategic resources, we spent much of the first month researching viable article topics that can attract links, engage readers, and compete for serp rankings. We will present you these ideas, along with a series of brand visual templates for your approval.
Step 4) Cycle Production (Day 30-60)
Now that we’ve locked in your article selection, we begin with production in earnest. Since creative work inevitably requires revision to align with local audiences, we start our production phase by batch producing your first 90 days of content. We will be working around the clock for the next 30-45 days to develop an approved content buffer that ensures that quality content is never competing with a deadline.
Step 5) Cycle Publishing (4 weeks per month going forward)
At this stage we are into the publishing, distribution and link building work that drives results. We will set a regular time to meet with you and discuss results as they come in.
Step 6) Analysis
Publishing evergreen content is an authority building game. Not every article will be a viral hit, but producing well designed, researched and linked content will increase your ranking, traffic and lead generation. We will deliver quarterly reports on progress to show how your content is supporting your goals.
Step 7) Seamless Redeployment
Most of our clients choose to continue with us after their first year because the results are worth the cost. If this is you, then we will start researching new topics (that align with your new goals) early so that you never have a gap in publishing content. And as any marketer will tell you, publishing consistency is key activity in building brand authority.